Method takes the bulls by the ‘Horns

When it comes to investors, Method CEO Jose Bethancourt knows how to hook’em. In February, the Austin, Texas-based company roped in $42 million in Series B funding with participation from avra, Samsung Next, and its existing investors Andreessen Horowitz, Y Combinator, Truist, and Ardent Venture Partners.

It was just the latest win for Bethancourt’s company, which he started in 2021 after two years running GradJoy, an app allowing for paying back student loans. Bethancourt has spoken about how his experience at GradJoy informed the founding of Method after integrating student loans into the app was far more difficult than expected.

Method was founded to allow financial institutions, banks, and credit unions to integrate financial services into their apps. “What began as a shot in the dark,” Bethancourt recently wrote on LinkedIn, “has transformed into a mission to revolutionize the future of financial connectivity—empowering millions of people along the way.”

To date, Method has helped 3 million users connect 24 million liability accounts and facilitated hundreds of millions of dollars in repayments. The company has also partnered with Figure, SoFi, and Bilt Rewards, and launched first-of-its-kind products to reshape consumer finance. Its total funding has now reached $60 million, and the company shows no signs of slowing down, forever ready to give ‘em hell.