Sometimes, the best opportunities come from addressing personal challenges. Nelson Chu, Founder and CEO of Percent, recognized a gap in the investment landscape—traditional alternatives had high minimums and long lock-up periods, making them inaccessible for many investors. Percent was born out of this realization, with the goal of creating a platform that offered low minimum investments, short durations, and competitive returns, making private credit more accessible.
Today, Percent is revolutionizing the private credit market, a space that’s rapidly gaining traction. By specializing in asset-based and corporate lending, Percent provides investors with streamlined, efficient opportunities while offering borrowers and underwriters advanced technology to speed up transactions and reduce costs.
Nelson’s journey highlights the importance of solving real problems with innovation. For entrepreneurs, it’s a reminder to look for solutions in the gaps you identify, and how a single idea can reshape an entire industry. How do you identify opportunities that others might overlook?
