Defining your customer isn’t just a business decision—it shapes everything that follows.
When Michael Weisz founded Yieldstreet, he and his team faced a fundamental choice: who are we in service to? Many investment platforms cater to asset managers, helping them raise money. Yieldstreet took a different path—building for the individual investor. That meant creating a multi-asset platform, offering everything from real estate and private equity to venture capital and short-term notes, all with the goal of making alternative investments more accessible.
This focus shaped Yieldstreet from day one. Instead of just selling deals, they built long-term relationships—helping investors diversify in a way that adapts to changing market conditions. It’s why their platform continues to scale while others have pivoted, merged, or disappeared.
Yieldstreet’s success proves that defining your customer isn’t just about who you serve—it’s about the commitments you make to them.
