AU10TIX, a provider of identity verification (IDV) and management solutions, has announced the appointment of Yair Tal as its new Chief Executive Officer. Tal brings over two decades of experience in payments, fintech, and AI-driven localization. He succeeds Dan Yerushalmi, who is stepping down to focus on family. Before this role, Tal served as CEO of BLEND, an AI localization company, and previously held a senior leadership position at Payoneer, where he played a key role in scaling the company from a startup to a major e-payment solutions provider. As CEO, Tal will guide AU10TIX’s strategy to expand regionally and enhance its machine learning capabilities to address the increasing risks of identity fraud.
AU10TIX specializes in identity verification and management across sectors including banking, fintech, gaming, and telecommunications. Its automated, AI-powered technology verifies identities within seconds, helping businesses onboard customers while protecting against threats like deepfakes and fraud. The company’s systems can detect organized fraud attempts by analyzing data patterns from a network of over 60 participating companies. On his appointment, Tal stated, “As a team, we are committed to driving innovation through machine learning and outpacing even the most sophisticated fraud schemes. I look forward to elevating AU10TIX to new heights, expanding our reach into additional regions, and enabling organizations worldwide to achieve their goals securely."
