Pick the right problem, not just the right solution.
For Sam Li, Co-Founder and CEO of Thoropass, this mindset has been critical. After experiencing the pain points of compliance firsthand at his last startup, he knew there was a real opportunity to rethink how early-stage companies approach infosec and audits. That clarity of need—and the ability to validate it quickly—shaped what Thoropass would become.
Thoropass combines automation with in-house expertise to help companies meet growing security and privacy standards while eliminating hundreds of hours of manual work. With more than 1,000 customers across industries like healthtech, fintech, and SaaS, the platform supports startups navigating complex audits for SOC, PCI DSS, ISO 27001, and more.
Sam’s success is rooted in choosing problems worth solving. He’s not chasing the most advanced tech or the flashiest solution—he’s solving real pain points with a clear sense of purpose. For founders, it’s a reminder that your time is your most valuable asset—and what you choose to build with it matters.
