FINOM has secured a $105 million growth investment from General Catalyst through its Customer Value Fund (CVF), a structure designed to finance expansion without shareholder dilution or added financial risk. Unlike traditional equity rounds, this non-dilutive funding will be directed entirely toward customer acquisition, with repayment tied only to the performance of new customers brought in using this capital. If those customer cohorts underperform, General Catalyst bears the financial risk. This investment follows General Catalyst’s earlier support in FINOM’s $55 million Series B round in early 2024 and brings the company’s total capital raised to nearly $200 million.
The CVF model finances most of FINOM’s sales and marketing initiatives while allowing repayments to align with actual revenue from new clients. Existing shareholders retain their equity positions, and the company avoids liabilities if projected returns are not met. Launched in 2020, FINOM has grown its presence across major European markets, offering localized services such as national IBAN accounts in Germany, France, Italy, and Spain. The company’s strategy of combining local features with simple user experiences has led to rapid adoption and high customer satisfaction. In 2024, FINOM doubled its revenue and now serves over 100,000 businesses across five countries, with positive unit economics in each market and strong returns on customer acquisition.
