Envestnet has introduced two major artificial intelligence tools, Generative Business Intelligence (Gen BI) and Insights AI, intended to change how financial advisors access and use data in daily operations. Gen BI utilizes natural language queries to enable advisors to quickly generate dashboards, reports, and charts without coding, thereby helping them make more informed decisions. “Using machine learning, natural language interfaces, and large language models (LLMs), we’re helping advisors make smarter, faster decisions that drive client growth and satisfaction,” said Jeremi Karnell, Head of Envestnet Data Solutions. Powered by OpenAI’s technology, Gen BI turns user questions into backend API code, significantly shortening the time needed for insights and removing technical barriers to data access.
Insights AI enhances the company’s existing Insights Engine, which already supports over 25 million daily recommendations. Built on AI-driven workflows, it helps advisors identify key opportunities, including tax strategies, asset consolidation, and client outreach. Dave Lieberman, Principal Director of Product, stated, “Insights AI isn’t just conversational—it’s contextually aware and outcome-focused.” These tools integrate seamlessly with CRM platforms and provide a 360° view of client portfolios by aggregating diverse assets. Craig Iskowitz, CEO of Ezra Group, said Envestnet’s new AI tools “shift the focus from static reporting to real-time decision-making, embedding insights directly into an advisor’s daily workflow.”
