TRUE, a provider of intelligent automation and decision-making software for the mortgage industry, has announced a leadership transition with Steve Butler named Chief Executive Officer. Founder Dr. Ari Gross will assume the role of Chairman and Chief Innovation Officer. The move, unanimously supported by the Board and leadership team, marks a strategic step as TRUE continues its expansion into a scaled enterprise software provider. Steve Butler brings deep experience in fintech and B2B SaaS, having held executive roles across public and private software companies. Butler highlighted, “AI technology is evolving at a pace we’ve never seen before. We’re entering a period where today’s innovations can become a legacy in a year. Our structure moving forward reflects that urgency and gives us the ability to execute with speed, scale, and discipline.”
Gross, known for his work in applying AI to mortgage automation, will now focus fully on advancing TRUE’s AI strategy and integrating generative AI into its product offerings. He said, “This change allows me to focus fully on what I love – pushing the boundaries of what AI-based automation can do. With Steve’s vast experience and strong leadership as our new CEO, coupled with the company’s extensive background in AI and innovation, we’re well-positioned for success.”
