Identity and fraud prevention platform Alloy has announced key executive appointments to support its continued growth. Dustin Lawler has joined as Chief Operating Officer, bringing over 20 years of experience in managing technical teams at SaaS companies. He most recently served at Datadog. Kim Nguyen, previously with Alloy for five years, has been promoted to Chief People Officer. Lawler will lead the company’s technical solutions organization, while Nguyen will focus on expanding the workforce as the business scales. On his appointment, Lawler commented, “Alloy stands out in the industry due to the company's highly collaborative work with its clients, who view the Alloy team as trusted partners in the fight against fraud. I'm excited to be joining the company at such a pivotal point in its growth trajectory and helping our clients grow alongside us.”
Alloy now serves over 700 financial institutions and fintech companies worldwide, including Navy Federal Credit Union and the UK-based IG Group. The company has expanded its product offerings with AI-based tools such as Fraud Attack Radar, which provides intelligence on fraud attempts during account creation. Keith Kettell, Chief Revenue Officer at Alloy, stated, “We’re committed to approaching fraud prevention not just as a control function, but really as a growth driver. Helping our clients grow safely and efficiently has meant our business has grown right alongside them." Alloy also continues to build its data partner network, adding 18 new solutions providers in the past year.
