Amplify Appoints Mark Fischer as First Chief Operations Officer

Amplify Platform has appointed Mark Fischer as its first Chief Operations Officer, marking a significant step in the firm’s continued growth. Fischer brings over 30 years of experience in financial services, including leadership roles at Charles Schwab Asset Management, where he served as COO and CFO. At Amplify, Fischer will lead daily operations with a focus on client success, including relationship management, onboarding, training, and operational scalability. His appointment follows a series of C-suite additions and comes as the firm surpasses $18 billion in assets under management and doubles its employee headcount in 2024.

Fischer’s background in managing large-scale operations and client service aligns with Amplify’s goal of enhancing its wealth management platform. CEO Aaron Brodt and Chief Growth Officer Vickie Lewin expressed confidence in Fischer’s ability to strengthen client engagement and streamline service delivery. On his appointment, Fischer noted that Amplify’s recent growth had been impressive. He added, “But what impressed me even more is the obvious commitment to helping financial advisors work smarter, grow faster, and prepare for the future with confidence. I look forward to helping elevate our operations to support that mission and consistently deliver exceptional value for our clients and partners.” With Fischer now part of the leadership team, the firm aims to support better outcomes for advisors and clients, reinforcing its mission to modernize operational efficiency and strengthen advisor support across its platform.

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