Arad Levertov, Founder and CEO of Sunbit, brings a wealth of leadership experience from his time as a Major in the Israeli Navy Seals and his professional roles at Enova International and Intel. Under his guidance, Sunbit has emerged as a leader in fintech by prioritizing customer-centric solutions and long-term sustainability. Levertov’s commitment to value-driven leadership is evident in Sunbit’s decision to eliminate customer fees, ensuring fair and transparent financial services. By focusing on building trust-based relationships, the company has fostered a symbiotic connection with its users, creating a virtuous cycle that drives both customer loyalty and business growth.
Levertov’s strategic vision emphasizes innovation, customer value, and robust unit economics as cornerstones of sustainable success. During challenging periods, such as dwindling financial reserves in 2020, Sunbit demonstrated resilience through transparent communication and shared sacrifices, ultimately achieving significant milestones, including a $210 million funding round by 2021. Despite market pressures to pursue a public listing in 2022, Levertov prioritized business stability over short-term gains, reflecting his dedication to stakeholders and customers. He believes growth and profitability are means to an end—creating genuine value for customers.
