Some markets don’t get crowded—they get ignored.
When Jason Guss co-founded Octane, he wasn’t entering a crowded fintech category. He was building infrastructure for an overlooked corner of the consumer credit market: powersports, RVs, and outdoor equipment. The playbook didn’t exist, and early on, neither did the data. So Jason and his team built it—launching their own lending business, designing proprietary credit models, and scaling a platform that’s now originated over $6 billion in loans.
Octane operates in spaces that many lenders avoid. But by serving underserved borrowers with fair, full-spectrum credit products—and helping dealers and manufacturers close more sales through embedded tech and media brands like Cycle World—they’ve created an ecosystem that connects every side of the transaction.
Behind Octane’s lending infrastructure is something less visible but just as critical: cultural infrastructure. “Assuming positive intent” is one of the values that helps the company reduce friction across teams and partnerships—so decisions happen faster, trust runs deeper, and growth holds together.
